The Grand is for the group who wants Brighton to feel like an occasion from the second the taxi pulls up. It’s huge, historic and unapologetically polished, with 205 newly refurbished rooms, marble in the lobby and the sea directly opposite. Subtle, it is not. Useful for twelve people arriving with approximately forty-seven bags? Much more so.

The room mix is better for groups than the grand old facade suggests. Several king categories can be twinned on request, interconnecting rooms are available and the larger sea-view suites give you enough space for getting ready without six people competing for one square metre of mirror. Family rooms exist too, but published occupancy is geared around children, so don’t casually count those as adult triples.

Downstairs there’s a proper cocktail bar, restaurant, afternoon tea and a new spa with a thermal suite. Basically: somewhere for the first drink, somewhere for the long lunch and somewhere to recover the next morning without leaving the building. Very efficient.