Artist Residence is for the group that rejected the big seafront hotel approximately three seconds into the planning process. Two Regency townhouses have been filled with original art, mismatched furniture, colour and bedrooms that all look slightly different — because apparently hotel rooms are allowed to have personalities after all.

More importantly, there are rooms where a group can genuinely stay together. The Big One sleeps six, Below Deck options can take larger groups and the Sea View Lookout Apartment gives you a separate double bedroom and bunk room. There are proper double/twin rooms too, so nobody automatically gets sentenced to sharing a bed because they replied to the group chat last.

Downstairs, Blake’s does excellent cocktails and has enough atmosphere that “meet in the bar at seven” feels like an actual plan rather than an admin instruction. There’s no dinner service currently, but in Brighton that feels less like a flaw and more like permission to go somewhere good.